Web hosting and SEO are often thought of as one and the same. While there is a strong correlation between these two aspects of internet marketing, it’s important to recognize that there are actually a number of differences between them.
The main difference in web hosting and SEO is the nature of their service.
Hiring a full-time SEO firm can get expensive, particularly for new companies.
Most SEO services will only do so much for you. Hosting for your website will cost less but will give you far more added benefits.
The number one thing you can do for yourself to boost your search engine optimization is simply offer better content. When your site gets to the top of the search engines, you’ll be able to rank on the first page of most search results, which makes a big difference to your website’s SEO.
Using HTML or text-based content is fine, but your website’s navigation and interface should also be clean and clear. Your site’s URL should also be relevant to your topic and should have relevant keywords in order to make the most of search engine optimization.
Your domain name is the address to your website, and it is also used for search engines.
As such, you must ensure that the name is what people expect to find when they type it into their browser.
You can change your meta tags with the help of advanced software like Meta Aware. An advanced version of this tool will tell you if the tags on your site are actually working for you.
SEO is important for search engine optimization, but also for building links from other websites. You can use Google Analytics to measure link popularity, or integrate your analytics into your blog or website to monitor these stats.
Many website owners also forget to optimize their pages for search engines, and use them simply as “fan pages”. If your site is popular enough, these fans could attract visitors and eventually bring them back to your own site.
Once you’ve optimized your site, consider adding additional benefits to attract more traffic. This could include an RSS feed, newsletter subscription, or article submissions.
Some web hosts now offer software that can send targeted ads to specific browsers and websites, which will boost your search engine rankings for websites that you don’t even own. A good web host could charge you a few dollars, but this can be a great way to get started.
Many people overlook the importance of web hosting and SEO, but a serious improvement can be made to your internet marketing efforts with the help of a hosting company. Think of it as a partner who will provide you with the tools you need to succeed.